Manage 1000s of player registrations,
schedules and teams...
I guess the fact that we send out blast emails, phone calls, website updates, main phone msg, and twitter are not enough so we will add texting. This is an excerpt from an email I recently received, and it raises the very valid question, “How does an administrator/club/organization do everything for everybody when technology is changing so fast and expectations are constantly increasing?”
With the administrator already having their plate overflowing with to-dos, what strategic sport communication model will your organization put in place, who will implement it and who will carry out the tasks?
Paul Petersen discusses his Strategic Sport Communication Model (SSCM) in his article, “Reflections on Communication and Sport: On Strategic Communication and Management“. This article provides a communications framework for clubs and organizations. It states that a team s communication with its stakeholders has an impact on the success of the sport organization. It also covers media relations, crisis communications, social media, etc., across 3 broad categories. In addition, this article was well-researched and has many citations, so it’s a great springboard for further reading should any of the article’s key topics peak your interest.
Yours in Sport!